Credit Unions named champions for Customer Experience for unprecedented 9th consecutive year

For an unprecedented ninth year running, credit unions have once again topped the league table for the best customer experience in Ireland according to the Customer Experience Insight (CXi) Report for 2023.

The CXi Survey was conducted by The CX Company in partnership with Amárach Research and ran from the 8th June to the 4th August 2023. A representative cross-section of Irish consumers was asked to give feedback on their experiences with 150+ companies across 11 sectors. Over 29,640 experiences were evaluated using The CX Framework and performance for each of the six Emotional Drivers.

Report author and CEO of The CX Company Cathy Summers said the main reason credit unions are so successful at delivering customer experience excellence on a consistent basis is because they are embedded in the community and focused on driving change to meet their customers’ needs rather than just driving change to make their organisation more efficient.

Key to winning such a prestigious award is also the fact that Credit Union staff treat our members with the highest respect and with genuine ‘We know you’ personalisation. New members who choose to join a Credit Union are not just joining another financial institution. With us, you are not just another customer but rather a valued member of a highly successful cooperation.